Before now, getting organic reach from contents posted by individuals and brands was never a herculean task. When pictures and videos were uploaded, most of the followers of a particular brand or individual get to come across these posts on their timelines. However, the story is no longer the same. This is because series of updates introduced by Instagram in 2019 have reduced this important part of the social network. The overall impact of hashtags has also witnessed a drastic decline. Now, brands and influencers hardly get half of the organic reach they used to have prior to the updates. There have been speculations that these updates are in a bid to endure monetization of visibility on the part of Instagram. That is, the social platform wants users, especially brands, to pay them to reach a huge audience.
According to a report by Trustinsights based on 3,637 brands on Instagram, it was revealed that there occurred a clear decrease in engagement rate, sharply so beginning in early May. In just 6 months, average Instagram Engagement Rate decreased from around 1.2% to around 0.8%. That is 33% decline in engagement rate!
Since this is a big issue for brands and influencers especially, how then can you tackle this organic reach starved algorithm?