MULTIPLE INSTAGRAM UPDATES THIS YEAR HIGHLY REDUCED ALL CONTENT ORGANIC REACH.
According to a recent report, Instagram is the 6th most popular social media platform worldwide.
MULTIPLE INSTAGRAM UPDATES THIS YEAR HIGHLY REDUCED ALL CONTENT ORGANIC REACH
MULTIPLE INSTAGRAM UPDATES THIS YEAR HIGHLY REDUCED ALL CONTENT ORGANIC REACH
No doubt, Instagram is one of the leading social media networks in the world. According to a recent report, it is the 6th most popular social media platform worldwide. With a staggering user stats of more than 1 billion active monthly users, it ranks just below Facebook and Youtube respectively. The platform prides itself with about 500million daily users, over 50 billion photos share till date, 25 million businesses and over 100 million photos and videos uploaded per day. Little wonder why a lot of businesses would prefer Instagram as first social media platform.  
since the start of the year 2019, most of these updates have had negative impact on content reach. 
Instagram works in a way that allows its numerous users to share their personal pictures and videos. Businesses are equally allowed to share pictures and videos of their products and services as the case may be. Other features on the platform are close to what is obtainable on similar networks like, comments, share, direct message, likes, and stories. 

Although update is not a new thing to social media platforms since it allows for the introduction of new features, new services, and algorithm modification among other necessaries. Instagram is not an exception to these updates. However, there have been complaints by brands and influencers that since the start of the year 2019, most of these updates have had negative impact on their content reach. 
The logic is the higher the reach, the higher the likelihood of a sale.  
Organic Reach is a metric used in social media that shows the number of unique accounts that have seen a post or piece of content on a social media platform. To put differently, it is the number of eyes that have seen the post at least once. It is the number of people who have seen your post without you paying to advertise the post. Organic Reach does not include using paid tools to promote visibility of contents. It is so important for brands and influencers because it shows how much of exposure they have and may invariably translate to more sales. The logic is the higher the reach, the higher the likelihood of a sale.  
The overall impact of hashtags has also witnessed a drastic decline.
Before now, getting organic reach from contents posted by individuals and brands was never a herculean task. When pictures and videos were uploaded, most of the followers of a particular brand or individual get to come across these posts on their timelines. However, the story is no longer the same. This is because series of updates introduced by Instagram in 2019 have reduced this important part of the social network. The overall impact of hashtags has also witnessed a drastic decline. Now, brands and influencers hardly get half of the organic reach they used to have prior to the updates. There have been speculations that these updates are in a bid to endure monetization of visibility on the part of Instagram. That is, the social platform wants users, especially brands, to pay them to reach a huge audience. 

According to a report by Trustinsights based on 3,637 brands on Instagram, it was revealed that there occurred a clear decrease in engagement rate, sharply so beginning in early May. In just 6 months, average Instagram Engagement Rate decreased from around 1.2% to around 0.8%. That is 33% decline in engagement rate! 

Since this is a big issue for brands and influencers especially, how then can you tackle this organic reach starved algorithm? 
How to attract organic reach without ads, despite Instagram multiple updates.
Although the series of algorithm updates has obviously affected the rate of organic reach, below are a few hacks that you can adopt to maintain your organic reach without paying Instagram for advertisement.
Although the series of algorithm updates has obviously affected the rate of organic reach, below are a few hacks that you can adopt to maintain your organic reach without paying Instagram for advertisement.
Upload More (Quality) Videos.
If you’re not in the habit of posting videos maybe it is time to have a rethink. Videos on social media tend to have a larger outreach than just images. Posting relevant, short and engaging videos will boost your brand’s organic reach despite the general decline.
Craft Hooking Captions.
With Instagram’s incessant updates, the era of crafting boring captions to your uploads are over. To drive high organic reach to your page on Instagram, you need to be creative in crafting your captions. Ensure to use captions that would engage your followers and make them interact with you. No dull and un-engaging.
Run Online Contests and Giveaways.
You know, everyone likes some free stuff. Currently, giveaways and online contests have proven to be a good tool brands and influencers can use to drive high organic reach to their page. Top brands and influencers over time have used this method to get massive reach. If your page is about products you sell, you should consider giving some out to your followers in form of an online contest or giveaway. Set the rules, set the prizes and watch your organic reach take the elevator. Just ensure the rules make them interact with your page. As part of the rules, they might be requested to like the page, comment and even share the post to be qualified for the giveaway. 
Strategic Hashtags.
Although the effect of hashtags has also reduced drastically due to the updates, you can still make some magic out of it. Strategic and key word driven hashtags can give you a boost. Your hashtags must be industry related and contain relevant high ranking keywords.
Engagement.
You need to make your followers feel part of your brand. Communicate and interact with them regularly. Your posts should engage them and push them to drop comments and likes on your page. This can be achieved by asking them a question, telling them to fill the gap in a post or something as engaging or more. This will not guarantee organic reach on that post but on subsequent posts. When your followers ask questions, be quick to respond either on the timeline or in DMs.
Consistency.
This is a sure hack in attacking the decline in organic reach. It is important to be consistent with updating your page with quality and relevant contents. Doing this will attract high organic reach to your page without paying Instagram to launch an ad campaign for you. If possible, you may create a posting calendar to determine which days to upload content and stick to it religiously. 
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