According to Kevin Urrutia, the founder of the social media advertising agency Voy Media, unprecedented outages usually bump advertisers and media buyers out of Facebook’s Ad Manager and Facebook’s API most of the times it happened. The relation with Facebook updates is that during most updates, Facebook experiences outages swamping its site and frustrating media buyers. The situation becomes more complex with Facebook’s lack of communication with media buyers and advertising agencies.
Jim Mignano, a senior consultant at Archetype and Lauren Fabianski had similar stories to share about Facebook’s strained relationship with media buyers and advertising agencies. “Facebook feels like they’re interested in the relationship only so they can try to push campaigns towards their best practices, like campaign budget optimization, automatic placements instead of Facebook actually trying to help and improve performance”, Mignano told Digiday. For Lauren, the major issue he has been having with Facebook ad reps is that they brush aside complaints raised bymedia buyers. Indeed, with this kind of relationship, Facebook will be causing financial loss to media buyers using their platform when they fail to give pre-information about updates they want to introduce.