Like the popular aphorism goes, ‘content is king’. In this era of social media and a large influx of small businesses, content is not only king, it is everything. Your social media pages should eat, drink and breathe content. Yes, literally.
Creating a business page on these platforms is definitely not enough because these pages will not update themselves. The social media pages of your business need to be updated regularly with relevant contents. The contents must be relevant to the line of business you are into. For instance, if your local business is a coffee shop, the contents on the social media pages must at all times be related to coffee, its importance, the various kinds and all of that. Anything outside coffee would be irrelevant.